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What is SEO or Search Engine Optimisation and why do I need it?
SEO or Search Engine Optimisation is the name given to the process of designing and promoting website so that it will appear at or near the top of the organic search results of the major search engines for certain chosen search terms. Before buying goods or services 75% of people perform a web search. Almost all of these are done on the four major search engines. (About 85% are done on Google alone hence the focus on this one search provider). Most people click on one of the first three results. Therefore if your business has any form of web presence you need to make sure that you appear at or very near the top for searches related to your business.
We don’t sell online so we don’t need to worry about SEO, right?
Wrong! SEO is just as important for businesses that only sell goods offline or offer offline services. Good SEO will get you to the top of Google search this is where the majority of your customers are doing their research. If you are not on page one for a search related to your business you may as well not be there at all. The number of people that move on to the next page looking for a business that meets their needs is diminishing small. Think about how you use search engines then apply that to your business.
How do you optimise a website?
Well first you need to decide what you are going to optimise it for. We can help with that process as sometimes having someone from outside look at your business can open up fresh opportunities. The first step is to discover the search terms that are important to your business. This can be done by looking at the business and performing some keyword research. Its important to find search terms that will provide lots of traffic and that it will be possible to optimise for based on the amount of competition there is. Once the desired search terms are discovered then we begin the process of designing the sites pages to optimise for these terms. This is an in depth process and will involve editing all aspects of each page including images for the best results.
Organic Search Results.
The organic search results are the non sponsored or advertised results of a web search.
The major search engines.
Google, Yahoo, Bing, Ask. These are the big four search engines. Most web searches are done on these four.
Search Terms.
Single words or phrases entered by the user when performing a web search. But you knew that right?