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We don’t want you to feel tricked there really is no real secret to SEO. The most important thing is to have a good, no strike that, a great website. A great website is one that while optimised for search engines is one that will provide a great service to your customers. After all its no good being number one on Google if your customers cannot use your site or find what they need right away. A great website provides the right information and is easy to navigate and use. This is the most important aspect to any SEO campaign but is sadly overlooked by many. If you have a great website with lots of fresh new content that is easy to access then you will not only have customers that will stick around and not leave for a competitors site but you will also have customers and other users share your site’s content and this will provide links which will help you rank well in Google and other search engines.